Innovation is defined simply as a "new idea, device, or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. It is related to, but not the same as, invention.


Innovation should be the lifeblood of a company, as in nature if you do not adapt and change to suit the environment you will become extinct. 

Initial Packaging

I’m glad and proud to say that we believe Initial Packaging Solutions Limited lead the way in innovation in our respective market places.Our extensive knowledge of materials and production techniques afford us this accolade. However, before we can innovate we need to listen to our customer. So when Initial Packaging Solutions Limited was established back in 1983, an old friend gave us some very important advice.

"We are all born with two ears and one mouth and that if we are to be successful in both life and business we would need to use them in that ratio"

History tells us of the many ideas and inventions that were terrific to the inventor but unfortunately of no interest or use to anyone else. So at Initial we listen first and talk and innovate later.



We were listening to one of our customers venting his frustration of having to buy two security bags to provide one of their services. Our customer is a global cash in transit business. Within five days of our conversation we had produced a mock up for discussion, three weeks later we had produced machine made samples for trialing through the network and a further four weeks on the product was being supplied in bulk quantities to all their respective branches. Initials’ two trip security pouch had been born.


The result for the customer and the environment was a 50% reduction in both his purchasing and material requirements, in his words “Happy days”. Oh and by the way not only a significant saving on his annual spend but a considerable saving on his processing times.